Club Penguin: a produção de subjetividade capitalística na narrativa interativa nos videogames

Abstract

In the study "The production of capitalistic subjectivity in the Club Penguin game s interactive narrative" we will map (Deleuze & Guattari) Club Penguin s gameplay in its primary platform, which is online. This is an ongoing study, since the game does not have a single goal to be achieved and its narrative is inconclusive. Its narrative depends entirely on the user s arrangement of his/her thinking, acting and feeling with the game s programming, resulting in a rhizome that never closes. Therefore, in order to evaluate the game s effects on the production of capitalist subjectivity, one of the first clues that we followed was the presence of information technologies and communication, which allow the user s autonomy while exercising permitted vigilance and control, producing data that are the basis for the maintenance and preservation of the control society (Deleuze). Our second clue is linked to practices and bonds created during the course of the game, reflecting the effects of the relationships in contemporary capitalism, which is based on the consumption and production of signs and affections as described by Hardt & Negri. The course of the third clue is connected to the lines of enunciation and visibility effects, which are reflected in the processes of subjectification of children who participate in the game, since the target audience for this game are children between the ages of 6 to 14 years old.