Produção e consumo de subjetividades nas redes sociais: narrativas biográficas e espectacularização de si

Abstract

Making life a spectacle visible to others is a common practice in contemporary society, and has entire arsenal of techniques stylization of life experiences and I making espetacularização a common action to this society. Based on this idea, this research is devoted to analyzing social network users seeking to investigate the processes of produce subjectivity and himself espetacularização . For this, analyzes of the community profiles of young students and former students of a private school in Duque de Caxias. In the analysis, it appears these young students are produced and how to produce challenged by the media and by the practices of consumption, thereby constituting new way of life. It develops an observation research on social networks Facebook and Orkut from March 2010 to December 2011. The research analyzes the "biographical narratives" in their timelines of social networking, investigating the way which these young people constructed themselves these spaces. The main theoretical reference starts from Félix Guattari s studies of subjectivity and authors who analyze its consequences in the contemporary world, like Silvia P. V. Rocha, Suely Rolnik, Micael Herschmann, Paula Sibília and anothers. Considerations from Bauman and Baudrillard, among other authors, will be used to evaluate interpellations between imaginary and consumption practices.