Devir Divino: O protagonismo da classe C na novela Avenida Brasil

Abstract

In the study " Divine Becoming: the role of the C-Class in Novel Brazil Avenue " we will map (Deleuze & Guattari) of telenovela Brazil Avenue in its primary platform, the television. It is an ongoing research since the telenovela has a specific goal to be achieved and its narrative is not conclusive, since the agency depends substantially between ways of thinking, acting and feeling of who is watching the novel, that is, the viewer producing a rhizome which never closes. In order to investigate its effects on the production of subjectivity and the construction of existential territories, one of the first tracks that we followed was to investigate socio-economic and political forces led to the periphery and C class emerging to leading roles in Avenue Brazil (Neri) in what way are built existential territories that are to exercise strong relationship with the desire of the viewer, it territoralizando through innovative narratives, information and communication technologies, producing data that are the basis for the maintenance and preservation of the control society (Gilles Deleuze). Our second clue is on the aesthetic options used to build the narrative of Brazil Avenue, the question of the image as a reference, the proximity of this image with the cinema (Deleuze, Comolli, Parente), and the bonds that form the narrative from that, during the telenovela, which reflect the effects of the relationships present in contemporary capitalism, which is based on the consumption and production of signs and affections (Guattari and Rolnik). The route of the third runway is connected to the production of subjectivity, where new ways to create and produce could arise sense of inventing recovery and valorization devices through new accounts opened in the digital environment process.