"Abra o seu coração": a dimensão educativa do correio sentimental de Flan- o jornal da semana (1953)

Abstract

This dissertation analyzes the educational dimension of the column Abra o seu coração published in the newspaper Flan: o jornal da semana. Abra o seu coração is an agony column signed by Helenice, a Vinicius de Moraes heteronym, dedicated to give loving advice to the readers. The analysis of the 30 first editions of the column brings up the amount of 90 letters from readers published in the period from April to November 1953. In this research, the agony column is seen as a newspaper strategy to develop not only readership, but also consumers. Furthermore, it sheds light on the trajectory of Vinicius de Moraes in the feminine press, and on the choice for the heteronym Helenice to sign a literature addressed to the female audience. It is aimed, in the same way, to question to which extent the discourses observed in the words of advice conduct the education of women and men, bringing to the fore tensions that delimit gender relations in the 1950s. This research stands in the field of the History of Education in order to contribute to the History of the Development of Readers in Brazil and the History of Women