Comportamento eleitoral e a variável religiosa na decisão do voto: um estudo sobre eleitores neopentecostais

Abstract

Featuring the Universal Church as the most important exponent, the neopentecostal gospel segment has been successful in its electoral political insertion by using specific electoral strategies, such as the registration of followers, the adoption of official campaigns distributed by regions according to the electorate potential and the media and the pulpits for political marketing. As part of the studies on voting behavior, this dissertation will analyze the voters of the self-appointed "politicians of God", by using surveys, electoral data and field research. Through the application of the Rational Choice Theory, it will be investigated the hypothesis that neopentecostal voters do not distance themselves from the conception of Homo politicus of the Downs` theory, acting rationally when they give their vote to a "brother in faith".