Juventude e consumo nas camadas populares

Abstract

In recent years, search through the joint enters the concepts of hipermodernity, neoliberalism, globalization, media, and society of consumption, trespass, to try to understand the complexity of the society contemporary. In this context, the young grows marked for the contradictions and paradoxes generated for the capitalist society, in way to the values of the society of consumption, the circulation of a globalized world and the increasing social inequality in some countries as Brazil. This work appears from my experience with children and adolescents of families taken care of Tutorial Council of the City of Rio de Janeiro and, later, like assessor of direction of a Center of Special Reference of Social Assistance, located in the region metropolitan of the Rio de Janeiro, in poor area. It is perceived constantly transformation of the concept of consumption of good for satisfaction of the necessities in promise of happiness through the satisfaction of the desires, being these last ones suggest to the citizens for the media. One perceives that youth is crossed by the capitalist system and suffers great pressures to combine itself in a consumption society. As consequences of this attempt of integration, many times the young is taken to the trespass of the law, having created alternative forms of access to these desired goods that take it, and its families, to the guardianship of the State, that perceives the phenomenon of isolated form and individualized, having difficulties to consider exits that in fact face the values and the perversions of the system.