Exposição da intimidade e performance na hipermodernidade: estreitamento da vida humana?

Abstract

This dissertation aims to reflect on the new standards and moral ideals in contemporary times: the exposure of intimacy and the cult of performance. Facebook is the main social network in Brazil and 8 users were interviewed. A semi-structured interview with invisible content was used, aiming to understand the uses and the influences of facebook on the subject. And also was used the method of ethnography in internet, defined as netnography. The results show that intimacy exposed on facebook is directly influenced by the cult of performance, suggesting a new shaft on which the authenticity is structured. The fact of the profiles be self-built causes even more performance trends. The human interiority is pervaded by multiple aspects and frequent instabilities, however such aspects do not seem valued, often denied. It is important to expand these discussions so that human life has possibilities to express itself in a more fulfilling way.