Editoras e ciências sociais no Brasil: a Zahar Editores e a emergência das ciências sociais como gênero editorial (1957-1984)

Abstract

This thesis deals with the dynamics of social science publishing in Brazil, analyzing Zahar Editores's trajectory between 1957 and 1984. Zahar Editores was one of the most important Brazilian publishers of the second half of the twentieth century and had a performance highlighted in the area of social and human sciences, contributing to the consolidation of this publishing genre. In this way, the strategies developed by the publisher in the competition dynamics, the networks of interaction established with intellectuals that participated in the processes of selection and formatting of the books, the editorial lines launched over the years and the main public debates in which it played a fundamental role. It is argued, therefore, that the publishing, and all the knowledge involved in this practice, are fundamental to understand the constitutive elements of specific areas of knowledge like social and human sciences and their engagement in broader public debates