Jovens, ídolos e mídia no universo do futebol: um estudo sobre construção de identidades e comportamentos de consumo em uma escola da Baixada Fluminense

Abstract

This dissertation intent to understand how young people, involved about soccer, build their identities from a process of identification with the idol and the school community, in Baixada Fluminense´s school. This work also investigated how the relations of consumption of soccer are established, not only with regard to the purchase of sport goods, tickets and licensed products, but expanding to the behavior of media consumption. The iniciative happened due to the author of this work be a teacher at this school and she identified, during her teaching practice, the importance of soccer for the student´s lives. For this, through the action research methodology, quantitative and qualitative interviews were conducted, focusing on studies related to subjectivies, sociability, consumption, mirroring of idols and relations with the family and the media. Still using as a basis the action research methodology, it was possible to develop multidisciplinary activities, to raise awareness of the importance of responsible consumption in which the researcher was one of the agents.