Os contornos de sentido do termo design no fomento ao artesanato no Sebrae

Abstract

The development of projects to promote handicrafts for social and economic purposes in Brazil has arisen in large numbers in all regions of the country in greater quantity since the 1990s and has been one of the main responsible for the increasingly recurrent approximation between designers and artisans. Sebrae is today the largest microenterprise development agency in Brazil and also the agency that carries out the largest number of handicraft development projects in all the states of the country. It significantly moves the economy of the segment and is related to the development of public policies applied to the craft, and thus, helps to determine the future strategies for the sector. It is also the main responsible for facilitating the meeting between designers and artisans and, by enabling these meetings, also marks the way in which these meetings are practiced, triggering designers through the consulting services offered by the professionals of the area to those to whom the projects are intended. The aim of this research is to understand what design we are applying in the promotion of handicrafts, analyzing the ways in which the term design has been activated by Sebrae, seeking to understand how the interferences of these concepts are given in the practices of designers in the promotion of handicrafts carried out by Through the analysis of documents generated by Sebrae on the categories of design and crafts, as well as through the field research carried out in Recife / PE, which intends to investigate the place of the Sebrae in these processes through the discourses on the practices of actors involved in the Contexts of promotion to handicrafts in Pernambuco. It is hoped that through the research investment proposed in this dissertation, we can raise questions that permeate the field of design when approaching crafts, in order to discuss the uses of design that emerge from the discourses on the promotion of crafts.