Ecossistemas digitais e mobilização coletiva: as redes socias como campo de expressão do pensamento social

Abstract

This dissertation analyzes the way in which social thought is expressed in a social media, in the face of collective mobilization phenomena. Three independent studies were carried out based on two specific events, namely, the occupation of schools in the state of Rio de Janeiro by high school students in 2016 and the phenomenon of spreading fake news during Brazil's presidential campaign in 2018. The first study aimed to analyze the occupation of schools in Rio de Janeiro as a representational system in the frame of the structural approach of social representations. The second study focused on the generation, circulation and reproduction of social thought based on the narratives created and disseminated by the students on Facebook. Finally, the third study extrapolated the dynamics of antagonism of social media between voters of Fernando Haddad and Jair Bolsonaro to a face-to-face conversational interaction exercise, taking into account the dialogical approach of social representations and rhetoric as a practical art of argumentation. From a psychosocial point of view, studies have concluded that in contexts characterized by tension / conflict relationships, social media operate as representational fields, activated by affect as a mobilizing vector and based on three principles: i) field as ecosystem; ii) field as a two-way relationship between practices and representations; and iii) field as a dialogical tension. The results of the research also suggest possible routes to approach digital ecosystems as communicational fields from integrating theoretical and methodological perspectives.