Mulheres na indústria da música: um estudo de caso do grupo Women in Music Brasil

Abstract

This dissertation investigates the female participation in national music industry and analyzes the performance of the non-profit organization Women in Music Brasil, a brazilian chapter of the original North American movement Women in Music. It is theoretically based on discussions about the effective presence of women in corporate market and, particularly, in leadership positions, in feminist approaches on the historical trajectory of women in society and in female involvement in work activities at administrative and management spheres of the musical, cultural and creative industries. Based on an exploratory case study of the Women in Music Brazil movement, market analysis and related research, a survey on the female occupation of C-level positions of the main companies operating in music industry in Brazil and individual semi-structured interviews with established and recognized professionals in brazilian market, this study aims to examine the characteristics and obstacles faced by women, as well as the strategies adopted to overcome them. The considerations of this research point to the verification of a plurality of realities that cross the lives of these women and the perception of the need for permanent union, mobilization and training, in addition to the development of a network not only of contacts, but also of support, to face and cope with the challenges of this market.