Preconceito linguístico e divulgação científica: proposta de percurso metodológico e experiência de pesquisa-ação com jovens comunicadores da Rede Cuca (Fortaleza)

Abstract

This work aims to disseminate the discussion on linguistic prejudice to young people from the periphery of Fortaleza, Ceará, Brazil. Therefore, we start from two specific objectives: the proposition of a methodological path for the elaboration of a scientific dissemination strategy and the realization of an action research with the young communicators of the Rede Cuca of Fortaleza, currently formed by three CUCAs – Centros Urbanos de Cultura, Arte, Ciência e Esporte (Urban Centers of Culture, Art, Science and Sport). Our theoretical basis on linguistic prejudice was Bagno (2000; 2003; 2007; 2009; 2015; 2017); Faraco (2008; 2016); Leite (2012); Lucchesi (2015); Milroy (2011); Rajagopalan (2011) and Scherre (2008; 2011). We also resort to concepts about linguistic prejudice and intolerance based on the French Discourse Analysis (BARROS, 2008; 2011; 2014) and basic definitions about scientific dissemination (BUENO, 2009; 2010; VOGT, 2014). For the elaboration of the methodological path, we considered the following elements: theme; Target audience; form and content; mode/medium and/or mediator and actions/dissemination strategies. Our dissemination strategy chose linguistic prejudice as the theme from which we extracted the information that was discussed with the target audience with which we would like to dialogue: young people from the outskirts of Fortaleza. Rede Cuca (with its young communicators) acted as a partner-mediator in this objective. The action we carried out was an action research (TRIPP, 2005; THIOLLENT, 2011; PIMENTA, 2005) through four workshops with the following themes: 1) Language and identity; 2) Portuguese language at school and in the media; 3) The voice of science; and 4) The response of young people. As a result of the workshops, the young communicators proposed to help publicize the discussion on linguistic prejudice and, for that, they made, among other products, a radio program on the theme broadcast by the radio from the City Hall of Fortaleza, which is broadcast at the city bus terminals, at the Rede Cuca units and on the internet, with a daily reach of more than 30 thousand listeners, which points to a satisfactory result of the strategy of interlocution with young people from the city’s periphery.