“Os números falam por si mesmos”: uma análise da comunicação de dados estatísticos do IBGE

Abstract

The main objective of this thesis is to analyze the communication circuit of the Brazilian Institute of Geography and Statistics (IBGE), focusing on the production of statistical data by technicians, the interpretation carried out by media professionals and the strategies used by the Institute and by journalistic vehicles to communicate the data to society. Initially, it presents the concept of communication circuit developed by Robert Darnton and an adaptation for analysis by the Institute. Then, the current communicative context is analyzed, addressing topics such as algorithms, information bubbles, fake news and internet access. A discussion about cognition is also carried out, seeking to understand whether “numbers speak for themselves” and questioning values such as objectivity and impartiality. Following, a historical retrospective of the IBGE and an analysis of its main communication actions is carried out. Next, some journalism tools that can be used to communicate statistical data are studied, with emphasis on journalistic language, infographics and data journalism. Finally, the disclosures of the Summary of Social Indicators (SIS) 2020 and the Continuous National Household Sample Survey - Access to Internet and TV, ownership of cell phone for personal use (PNADC TIC) 2019 are analyzed. both by the IBGE and the journalistic vehicles.