Empreendedorismo na enfermagem em estomaterapia: potencializando oportunidades de trabalho

Abstract

The object of this study was the entrepreneurship carried out by stomatherapy nurses and its objectives were: to identify entrepreneurship situations carried out by stomatherapy nurses; to describe the practicalities and difficulties for the stomatherapists to carry out entrepreneurship activities; and to analyze the practicalities and difficulties described by the stomatherapy nurses to carry out entrepreneurship activities. A qualitative study, of the descriptive-exploratory type, approved by Plataforma Brasil, under number 3,783,965 and CAAE number 26540519.2.0000.5282. The participants were 26 entrepreneurial stomatherapists, to whom a semi-structured interview was applied. For data processing, the content thematic analysis technique was used, which made three categories emerge: 1) The meaning of being an entrepreneur in stomatherapy; 2) Potentialities and limitations for entrepreneurship in stomatherapy; and 3) Strategies to enhance entrepreneurship in stomatherapy. Considering the three types of entrepreneurship presented in the literature, namely: intra-entrepreneurship, which is the one that occurs in the organizational environment; social entrepreneurship, which brings practical proposals for the resolution of social problems; and enterprise or business entrepreneurship, which glimpses at the possibility of obtaining profit or generating wealth; it was possible to verify that, in this study, the enterprise or business type was the modality that most stood out, although the other two entrepreneurship modalities were found among the participants. The following were mentioned as facilitating aspects: market demand, the wide entrepreneurial field of the specialty, the importance of previous clinical experience and of the indication by other patients and professionals, the influence of the social media, and the feeling of satisfaction with what is done. Regarding the difficulties, the little value given to the stomatherapist, unawareness about the specialty, the fact that stomatherapists do not see themselves as entrepreneurs, lack of time, financial issues, difficulties related to training and to the entrepreneurial process, and lack of support of the class itself were approached. It is concluded that entrepreneurship has been desired by the stomatherapy nurses as an opportunity for growth and prominence, both personal and regarding the specialty itself. The facilitating aspects cited can be a reflex of the reduced offer of specialized public services to the population, which broadens the search for these professionals in the private sector, widening opportunities for the specialists. Regarding the difficulties, there is the need for the specialty to be more publicized, as well as to insert or broaden the offer of academic subjects and courses on the theme for the specialists, in order to expand their knowledge in relation to the entrepreneurial process. It was also verified that the greater support among the professionals and this expansion of content and training offer will be able to respond to the main questions and difficulties of the stomatherapists who wish to undertake business ventures.