Reflexões sobre o produtor independente de podcasts no Brasil pós-2016: estudo de caso dos podcasts Caixa de Histórias e Resumido

Abstract

From the context of the constant growth of the post-2016 podcasts segment in Brazil, the objective of the research is first to weave an analysis of the sound media market in the digital environment, with a special focus on this means of distribution and, in parallel, to make tangible the strategies that independent podcast producers in Brazil use to keep up with this constantly changing market. For this, the Multiple Case Study methodology was used, analyzing two projects from the independent scene, the podcasts Resumido and Caixa de Histórias. Based on the analysis of public data from their main feeds and profiles on social networks, we sought to build structuring inferences about their practices of differentiation, production, and economic viability. In the final considerations, it is proposed to problematize the status of independence in the light of the tensions arising from this process, mapping obstacles, barriers, and opportunities of this quality of producers in today's so-called podcast industry, in addition to suggesting new developments for the study of the object on its definition updated.