Um diálogo entre os (semi)auxiliares verbais deônticos e o ethos: um caso de persuasão pela orientação argumentativa

Abstract

The scope of this research is to analyze the influence of the ethos of a digital cluster on its interlocutors, expressed through utterances whose predicate is composed of verbal periphrases formed by deontic semi-auxiliary verbs – deve, pode, ter (de), haver (de) – denoting the values of order, permission or obligation. For this, our theoretical mainstay will combine inputs from enunciative studies, Patrick Charaudeau's Semiolinguistic Discourse Analysis theory; from cyberculture studies, the CMC theory: and from grammatical studies related to the modalization process materialized in periphrastic constructions with modal semi-auxiliary verbs. In this way, we will seek to demonstrate how some elements of linguistic materiality, conveying the phenomenon of modalization of an utterance, can be taken as a basis for argumentative orientation when they are subjugated by the influential image of a communicant subject. Thus, we will examine some posts taken from the social networking site of the Brazilian extreme right political activist Olavo de Carvalho in the first two years of the government of Jair Messias Bolsonaro, highlighting the influence of his statements on his followers from the authority granted to him by those same followers.