Sequências didáticas no ensino do gênero publicitário para alunos de 8º e 9º ano do ensino fundamental: argumentação e construção de sentidos

Abstract

In this research, didactic sequences were elaborated with the propaganda discursive genre, inspired by the model of the Geneva circle for students from the 8th and 9th grades of elementary school, based on the assumptions of Applied Linguistics. The theoretical perspective adopted is based on the theory of genres according to Mikhail Bakhtin and on more contemporary theorists such as Marcuschi, with argumentation and the construction of meanings as guiding elements for the analysis of consumer advertisements from a discursive proposal. work beyond the structural elements of the text. The general objective of this work is to analyze the genre of consumer advertising aimed at adolescents and young people, from linguistic and discursive resources used with argumentative-persuasive content, in order to investigate the implications and effects of meaning on potential consumers. The work is divided into two notebooks, the first contemplates the theoretical part of the research and the second the didactic sequences, with theoretical orientations for the teacher and the activities to be developed by the students. We adopted a teaching proposal that seeks the reflexive exercise of language from the discursive genre of propaganda, through didactic sequences. The analysis of advertisements follows the qualitative-interpretative model and contributes to the construction and deepening of the researcher teacher, since this research has its origins in my anxiety as a mother tongue teacher and in the challenges encountered in the classroom.