Ofensiva ideopedagógica dos institutos empresariais no Brasil: uma análise a partir da realidade cearense

Abstract

In this research, we analyze the performance of the Brazilian business community in the dispute over directions of public education in the current historical period. We assess that important fractions of the bourgeoisie, organized in the Todos Pela Educação Movement (TPE), promoted a jump in quality in the dissemination of the interests of the dominant classes within educational policies, based on what we call the ideo-pedagogical offensive. As part of a global context marked by the advancement of business reforms in education, several private institutes and third sector entities have been engaged in the process of materializing an agenda for education guided by the principles of responsibility, management by results, standardization and public partnerships -private. In Ceará, the Unibanco, Ayrton Senna and Aliança Institutes, through the Jovem de Futuro, Professor Diretor de Turma and the Núcleo de Trabalho, Pesquisas e Práticas Sociais (NTPPS) projects, respectively, reach thousands of young people and hundreds of teachers on a daily basis, giving carry out a corporate brand reform, eager to raise the state on the national scene as a successful educational model to be followed. Given this scenario, the bourgeois hegemony in education becomes more sophisticated, consequently launching new challenges for those who intend to build an educational project linked to the interests of the working class.