Feminismo na indústria da música: um estudo de caso sobre o selo PWR Records

Abstract

The research analyses the relation between feminist artivism, feminism, and the music industry from the case study of PWR Records music label. Which is a Brazilian music label, dedicated to divulge and to produce, exclusively, women in music, assuming, with that, a politic posture of support of the feminist cause in music industry. In this dissertation we understand that this case opens up an opportunity to discuss how, in practical terms, the difficulties happen to the women in professional music industry. Conducting a unique case study, we discover the history of PWR Records music label, founded in Recife (PE/BR), in 2016, dedicated to promoting only women in music (singers, musicians and/or composers). To achieve this objective, an exploratory case study was carried out on the PWR Records label, founded in Recife (PE), a northeast region in Brazil, in 2016, dedicated to promoting only women from music (performers and/or composers). As a research technique, we used: a bibliographic review, semi-structured interviews with the label’s creator and her artists, as well a data survey about the participation of women in the music industry. Throughout the text, are discussed the advances of feminism in Brazil, the current stage of the feminist movement, and the contributions of feminist artivism to the movement (chapter I). Then, the recent transformations in the music industry and the role of women in this business are discussed (chapter II). Finally, the case study of PWR Records (chapter III) is presented. In conclusion, we believed that initiatives such as PWR Records can help women consolidate themselves as professionals in the Brazilian music industry.