Influenciadores digitais mirins: quando a brincadeira vira trabalho?

Abstract

Labor Law pays special attention to concerns related to child labor. Thus, the discussion on the phenomenon of child digital influencers is of notorious importance. The objective of this paper is to study the activities carried out by child digital influencers, how and under which conditions these activities are exercised, what are the protection mechanisms for these children and adolescents, as well as possible risks to which they are exposed, so that, at the end of the analysis, it can be verified whether it is an activity that requires specific regulation in Brazil. Chapter 1 presents relevant concepts for understanding the new relationships established through digital platforms. Chapter 2 provides an overview of the existing mechanisms for protecting children and adolescents in Brazilian legislation. Chapter 3 aims to demonstrate how the activities of child digital influencers have developed, both from a practical and legal perspective. Chapter 4 intends to examine the experience of other countries with the matter and the recommendations of the United Nations Councils. Finally, Chapter 5 returns to the study of Brazilian law, with the aim of establishing the main aspects of attention in the study of the matter and discussing the need for regulation of these points.