Indústrias criativas no Brasil: mapeamento de aglomerações produtivas (clusters) potenciais e sua contribuição para o desenvolvimento local

Abstract

Based on the assumption that creativity is a key resource in a knowledge-based economy, the current work aimed to identify areas with potential signs of clusters related to the creative sector in Brazil and their likely contribution to local development. The multivariate clustering analysis was utilized to estimate clusters of approximately homogeneous municipalities in terms of dynamism and creativity, employing microdata from IBGE's Demographic Census for the years 2000 and 2010. We found three main clusters classified, respectively, as a large national hub, national creative hub and regional creative hub, demonstrating a potential for formation of productive clusters of the sector. The cities that formed such groups stand out because of their urban infrastructure; institutional robustness; governance; presence of skilled labor; position in the urban hierarchy and proximity to the most dynamic region of the country. The contribution of the study to the public policy agenda is due to the importance that the creative sector has in triggering positive economic effects in their respective localities, besides pointing out an agenda of future studies related to the analysis of the effectiveness of existence of such clusters, whose growth potential was identified.