A autopublicação como negócio no Brasil

Abstract

Although self-publishing practices are quite old, their organization as a more or less structured business aimed at meeting the demands of independent writers, that is, those not inserted in the traditional market, only began in the mid-twentieth century. This thesis focuses on self-publishing as a business, the companies and people related to it; in search of solutions for the ever-increasing demand by authors who want to publish their books. We observe the main transformations and current state of self-publishing as a business in Brazil, analyzing self-publishing practices in their multiple manifestations, seeking to understand their main characteristics. For this, based on Bourdieu's theory of fields, we also resorted to a comparative study of the organization of the fields of self-publishing and the traditional publishing market, both largely impacted by the digital revolution, which disarranged and reorganized the book production chain. The selection of the corpus, in addition to the traditional bibliography, includes professionals linked to different fields of the book production chain and entrepreneurs in the publishing, graphics and technology sectors, with more than 30 in-depth interviews being carried out, which allowed the presentation of different points of view on the market transformations in recent decades. The results of this research demonstrated that self-publishing businesses in Brazil are increasingly integrated with the traditional market, and these two markets cannot be understood as opposites or competitors. Both are complex fields that often permeate each other, borrow resources and professionals from each other, use the same strategies; sometimes acting in a very similar way, sometimes in a very different way, but, above all, with the same ultimate goal: to capture the reader's attention.