Audiodescrição na perspectiva da Análise de Discurso: a sonoridade no jogo da materialidade discursiva

Abstract

The present research seeks to bring concepts postulated by Materialist Discourse Analysis closer to the mechanisms used by audiodescription. It reflects upon the functioning of significant discursive materialities imbricated in the production of meanings in this modality of translation, considering it an ideological-discursive practice. Thus, it makes some considerations about new slides of meaning constructed in relation to disability, taking into consideration the blind consumer inserted in a consumer society, where there is a predominance of a visual culture and most information comes through digital media. In addition, it discusses the period of confinement caused by the Covid-19 pandemic in Brazil as a discursive event and about contemporary society characterized by technology and consumption. The study resumes the thought developed by Mittmann (2003) in relation to the translation process. It also highlights the role of the audio-descriptor and the constant movement in the flow of meanings produced in the relations between the historical and the symbolic, especially in the digital media context of frequent competitiveness. It consists of a corpus of analysis that contains three audio-described advertising films released in 2020 on digital platforms, more specifically on the YouTube platform, aimed at sharing videos. The research emphasizes the discursive character of this materiality that works from the position occupied by the audiodescriptor subject. Also, it suggests that, in addition to compliance with legislation, assistive technology resources must not only be complements in the face of the conception of products and services, but integral components that engage with the concept of Universal Design. The study points to the need for more research on the theme, considering the expansion of awareness about the importance of including historically marginalized social groups