Mapeamento de problemas conhecidos e desconhecidos conhecíveis e correlações com possíveis perdas, no uso de Design System por empresas do privadas no Brasil

Abstract

The increasing adoption of digital products worldwide has accelerated the so called Digital Revolution (MAXIMIANO, 2017), where people carry out most of their daily tasks using technology connected to the internet, whether for professional use, banking, transportation, or content consumption. As a result, companies must constantly improve their user experience to retain customers in the digital age(NORMAN, 2013; NIELSEN, 1999). Design Systems (DS) have become mandatory for companies seeking competitiveness (FROST, 2016; KHOLMATOVA, 2017). The use of DS follows the principles of Henry Ford's assembly line (FROST, 2016), using standardized parts and interchangeable components that can be assembled in any system or product (FROST, 2016). The convergence between consistency and efficiency in the pursuit of better user experiences and differentiation from the competition naturally creates a competitive advantage (PORTER, 1985). However, the lack of a single definition of DS (KHOLMATOVA, 2017) has led companies to interpret empirical methods (DELEUZE 1953) of how to implement, operate and evolve their operational, tactical, and strategic processes (MALLACH, 2020) and type of decision (MINTZBERG, 1976). As a result, it is challenging to prove the value of a DS operation, leading to a decline that results in low investment, low adoption, low system maturity, and outdated technologies (GARTNER, 2000). To survive in the digital age, companies must offer their products and services in digital channels. Therefore, it is mandatory to map problems at all levels of a DS operation that lead to losses (TVERSKY e KANHEMAN, 1976), proving that the expectation generated around the topic falls into disillusionment (GARTNER, 2000) when corporations decide to invest in DS. The data analyzed (FREIRE, 2021) in this research demonstrate that companies that reach some level of maturity (INVISION, 2018), even if empirical, overcome the leadership's disbelief and follow a favorable prognosis. Finally, it is essential to emphasize the importance of analyzing a Design System as a productive unit of the business for companies, giving the same importance that they give to the efficiency of their factories, warehouses, logistics processes, and physical units.