E-sports e a nova geração de ídolos midiáticos: um estudo de caso do “fenômeno” Nobru

Abstract

The new digital reality has, within its blunt effects, shifted traditional structures of power. In this dissertation, we aim to highlight the new relations between communications and idolatry, revolutionized by social media. To check said decentralization in the creation of new idols, we analyze the trajectory of the streamer, gamer and entertainer, Bruno Goes, also known as Nobru in the esports world, and his mediatic self-sufficiency, that classifies him within the digital idols class: the Self-Made Media Man. The contextualization of this analysis includes theoretical references of researchers of the field, as well as an important historical approach, that shows not only the evolution of esports, but also its relevance in the ludic, technological and marketing areas.