#lendonapraia: a biografia de uma hashtag e a circulação de conteúdo literário

Abstract

This research addresses the role of hashtags in content circulation on social media, specifically on Instagram. To investigate this phenomenon, a contextualization is initially provided regarding how information circulation occurred in past centuries and after the emergence of smartphones. The dissertation also presents the context of the emergence of the hashtag symbol (#) and its uses over time until its current meaning in the digital environment. The literary hashtag #lendonapraia (in English, the meaning is "reading on the beach") will be analyzed to explore the circulation of literary content on Instagram. As methodology, the biography of this tag was constructed after selection based on 4 criteria and research within the Instagram application itself. The biography consists of the analysis of all posts with the hashtag, from its inception (with the first post) until the conclusion of this work, and the results were detailed based on this observation until April 2023.