Influências da transformação digital no design de experiência do empregado: um estudo de caso na Petrobras

Abstract

Digital transformation has been significantly changing the production and consumption characteristics of society in recent years, strongly impacting people's daily lives, creating new experiences, and organizations' processes, with automation and cost reduction. In this context, organizations seek to develop management mechanisms to attract and maintain talent in their workforce, such as a good definition of positions and salaries, a fair reward system, leadership development, among others. Some studies seek to assess employee satisfaction based on their perception of the management mechanisms adopted by the company (Ferreira, 2022). However, it is necessary to evolve in building high satisfaction through the design of better experiences (Brown, 2020). Thus, if on the one hand there is a relevant and increasingly critical issue for organizations with regard to attracting and retaining talent, on the other hand, the application of digital technologies in work routines and organizational processes seems to influence this issue (Morgan, 2017). In this way, this research seeks to present a set of methods, which starts from the survey of the main conceptual aspects of the phenomenon of digital transformation, presents the fundamentals of employee experience and proposes a case study through a quantitative-qualitative analysis to evaluate the effects of digital transformation on the experience of its employees, which is its main objective. To achieve this, four specific and complementary objectives are set: (1) to identify the main aspects of the phenomenon of digital transformation; (2) to define the employee's experience; (3) design and apply an effective method for verifying the effects of digital transformation on employee experience and (4) Describe the correlations found between digital transformation and the experience of its employees. As the main results of the research, a high statistical correlation was found between digital maturity and a good employee experience, when analyzing by area of activity, and this correlation was confirmed through qualitative analyses.