Uma cartografia pela “ferrugem das tesouras de gênero”: as performances dissidentes e os a(r)tivismos digitais em conteúdos pós-massivos

Abstract

This research seeks to investigate the “rust of gender scissors”, characterized in this dissertation as a process of changes in the Brazilian imagination regarding the male/female binary and the norms of heterosexual life. Therefore, the actions of four digital creators that encouraged debates in the public sphere in the year 2022, marked by the presidential election in Brazil, were mapped. They are: Bielo Pereira, Blogueira de Baixa Renda (Nathaly Dias), Esse Menino and Jonas Maria. The methodological strategy of an intersectional cartography combined with Performance Studies helped us to understand the online environment, the selected audiovisual production and its post-mass function, present on digital platforms such as YouTube and Instagram. Among other aspects, this media function operates across the planet, with a bidirectional flow of information (all-all) and in niches (LEMOS, 2010). We seek to understand how sexual and gender dissent are inserted in digital communities, mapping possible tactics for combating death practices against these bodies. The objective is to highlight the formation of new knowledge and identify the narratives that stress conservatism through “performances of (re)existences” and practices of digital a(r)tivism. In the end, it was proven that there are contemporary communication paths that destabilize regulations in the country through creative adaptations, life experiences and their own world views, as well as “performative weapons” of language that cultivate the construction of new imaginaries about bodies.