Visualidade e design nas capas de discos da MPB - ativismo e provocação

Abstract

This thesis intends to discuss the role of the design and images of record covers produced in Brazil between the 1960s and the mid-1980s through an analysis of these packaging and its initiatives of political resistance and positioning in that period. To this end, a historical study was carried out including the beginning of the production of longplay record covers in Brazil in the 1950s, from which the main characteristics and changes in form and content will be appreciated, highlighting the period in which the military dictatorship occurred in Brazil. To achieve this, it was necessary to briefly review the history of graphic design in the 19th century, when this term was not yet used. We seek, then, to weave a relationship between graphic design and the visual arts. Therefore, for each movement or period of graphic design covered, we present album covers in which these relationships are identifiable. The concepts of Visual Culture and the autonomy of the image proved to be important in examining the relationships between visualities and songs, when translating, expressing, communicating and in some cases, synthesizing songs through images. To develop the research path, we consider it necessary to recover basic concepts of Visual Culture, Graphic Design, its history and its multiple relationships, in order to better situate the research perspective and establish the platform for projecting its investigative paths. As this is a research focused on visual artifacts linked to cultural consumption, we will also seek to enlighten the context in which such productions were created and what were the important aspects of their circulation that overlap artistic, political and consumer interests