Corpo feminino e subjetividades: as narrativas transmidiáticas de influenciadoras digitais e a performance de si no Instagram

Abstract

The dissertation studies the symbolic dimension of the female body and its representations, based on the construction of narratives by Brazilian female influencers. The relationship between consumers and influencers suggests the creation of social ties through interaction and the dissemination of narratives of the self in the online universe. The aim is to get to know the new social actors that permeate communication and are responsible for producing new forms of subjectivity, consumption and social representation of the female self in contemporary times. Le Breton (2012) studies corporeality as one of the fundamental characteristics of social representation, the construction of new forms of subjectivity, consumption and the object of representations and imaginaries. Throughout the dissertation, we will try to answer the following question: how do the narratives of Brazilian digital influencers provide a variety of symbolic constructions around the female body and consumption? The development of the work is based on a Critical Narrative Analysis and Case Study technical procedure based on bibliographic and documentary research of the profiles of Juliette Freire and Bianca Andrade on the social network Instagram. The posts to be analyzed will be defined by engagement and the time frame determined for data collection during the month of April 2023.