A amarelinha é de quem? narrativas midiáticas para o “dessequestro” da camisa da seleção brasileira de futebol

Abstract

In the last decade, Brazil has experienced turbulent political moments that, together, have placed national politics under the command of the extreme right. Bolsonarism, in the midst of its rise process, hijacked national symbols, especially the yellow shirt of the Brazilian men's football team, which made part of the population reject Canarinho, a moment defined by Simoni Guedes and Marcio Almeida (2019) as the second kidnapping. This dissertation aims to analyze the narrative undertaken by the newspapers O Globo and Folha de S.Paulo during the coverage of the 2022 World Cup to verify whether there was an attempt to dissociate national symbols from the extreme right, which I understand as “dispossess”. What were the meanings attributed by the press and other actors, such as personalities and companies? What do they understand as “dispossess”? To do this, we will make a historical review of the extreme right, of the meanings of politics to support the main discussion of this work: the attempt to kidnap the national team's shirt to return it to the Brazilian people.