As ações de comunicação e mobilização em saúde sobre covid-19 no âmbito do Instituto Nacional de Câncer (Inca) no período de declaração de início e término da Emergência em Saúde Pública de Importância Nacional

Abstract

The present study aims to analyze health communication and mobilization actions regarding covid-19 at the National Cancer Institute, a federal public body in the area of ​​public health, in the period between the declaration of the beginning and end of the Public Health Emergency of Importance National, by the Ministry of Health. The Health Reform is recovered from the perspective of health communication and, from this, the compatibility of the actions carried out within the scope of the Institute is analyzed, aiming at the dissemination of knowledge necessary to overcome the emergency caused by covid-19. Considering the object of study, the documentary research methodology is adopted, covering the set of documents produced from the communication actions of the Communication Service of the National Cancer Institute, and the qualitative and descriptive-exploratory approach to data collection, whose content is focused on health information and communication about Covid-19. and lies directly in the right to health, recognizing the importance of changing work processes, information vehicles used and content, over the years 2020 to 2022. Among the results, there is a prevalence of actions throughout 2020 with a drop throughout 2021 and 2022, a concentration of actions using digital support and a lack of reports for the purpose of monitoring communication actions in 2021 and 2022. As a conclusion, it appears that communication actions in health on covid-19 were carried out by the institute, focusing on the year 2020 and early 2021, even without direct guidance from the Ministry of Health, highlighting the wide dissemination with general and technical-scientific content for internal and external audiences. Despite this, limitations are identified that require evaluation by the competent body with a view to improvements, recognizing ongoing efforts to overcome them.