O processo criativo do design de moda aliado à Inteligência Artificial

Abstract

Artificial Intelligence (AI) is playing an increasing role in the fashion industry, transforming clothing design and optimizing the supply chain. The application of AI tools to aid creative development enables the automation of generating alternatives in product creation, thus fostering a new way of thinking about project and design methodologies. This research aimed to investigate the changes in the fashion design process that can be brought about by the inclusion of AI in the creation stages. The study employed a theoretical and practical approach. The theoretical part sought to understand the basic concepts of both AI and fashion design, reviewing issues, techniques, histories and applications of both areas. In the practical stage, a case study was conducted using the AiDA platform and professionals with experience in fashion design. Data collection was carried out through a questionnaire, interviews and direct observation. Among other findings, it was observed that the topic raises concerns for designers and conflicting visions, however it was possible to conclude that tools like AiDA only facilitate the creation stages by generating ideas and suggestions for designers, still relying on human feedback to evaluate quality. of the results.