A revista O Tico-tico: uma análise gráfica da infância no Brasil em 1905, 1923, 1941 e 1955

Abstract

The present dissertation has the main objective of analyzing the visual, semantical and rhetorical transformations in the O Tico-tico magazine (1905-1962), in order to comprehend the moral values projected towards children in four phases of the publications, 1905, 1923, 1941 and 1955. During its extensive existence, O Tico-tico, one of the first brazilian journals directed at children, established itself as an important communication vehicle, always aligned with school content and a clear purpose of moral formation in Brazilian society, at a time marked by projects of national identity. In a consistent manner, the magazine always reaffirmed the triple objective established since the beginning: to instruct, distract and inform young brazilians. For over five decades, the magazine created a charismatic and pioneer way of communicating, reproducing in its characters, tales and sections typical Brazilian archetypes and reaffirming a specific vision of childhood. In this research the visual resources, such as layout structure, typography, illustration, composition along with narrative aspects will be explored as to comprehend the pedagogical and moralyzing positioning of the magazine in the field of graphic design. That way we aim to identify the visual codes of infancy directed at the consumers in four pivotal editorial moments. This dissertation is inserted in the areas of brazilian graphic design history and graphic memory.