Inclusão em campo: como tornar a transmissão de futebol acessível para pessoas cegas e com baixa visão

Abstract

Communicational accessibility is a right of all people. It is guaranteed in the law, but what we have are people with disabilities having their right not respected. This work focuses on the right to communication for blind and low vision people, in the audiovisual transmission of football games. As we know, this is the sport of greatest media appeal in Brazil and this public is not contemplated in the broadcasts, because the audiovisual narration has the support of image and, because of that, it is not so descriptive compared to radio. In addition, the audio description (AD) resource was little used in broadcasts in the country, that is, there are few professionals with this experience and few consumers of this resource in matches. Through interviews with blind and low vision people from the five regions of the country and, subsequently, in-depth interviews, we propose a more inclusive narration, as well as the availability of audio description during broadcasts. For this, it is necessary to discuss how the audiodescriptions and narratives should be made, seeking inclusion and guarantee the right to communication. This action may make space for the audiodescription to be used more commonly in live broadcasts, including as auditorium programs, news reports and also in the transmission of other sports products.