A economia criativa e a marca país na estratégia de inserção internacional do Brasil nos governos Lula da Silva (2003-2010)

Abstract

Creative Economy presents itself today as a new and promising sector of the world economy, generating incomes to developed and developing countries. According to estimates by UNESCO, the international trade of goods and services that the creative industry moved between the years 2002 to 2008, is approximately $ 600 billion. In Brazil, IBGE reports that in 2010, the creative industries contributed with R $ 104.37 billion, equivalent to 2.84% of the national GDP. These sums explain, in part, the increasing number of studies in various fields like Business, Economy, Media, among others, as well as producing reports and analysis, commissioned by governments worldwide. From the perspective of International Relations, this study is the assumption that political efforts, especially in public diplomacy, undertaken over the Lula da Silva government (2003-2010), to strengthen the Brazilian Country Brand are connected to the increase in the global performance of the products and services of the national creative economy.