A nova roupa velha: narrativas de consumo em encontros de troca no Rio de Janeiro

Abstract

Taking on a communicational approach, this thesis aims to investigate the narratives related to second-hand clothing exchange events, discourses which are relevant to understand this consumption practice in the city of Rio de Janeiro. The research question involves analyzing the narratives produced by the organizers and participants of these events, as well as the influence of these narratives on the subjects' consumption experience. The hypothesis suggests that swap events represent alternative consumption practices in Rio de Janeiro, fostering an experience that brings together people interested in circulating unused clothing. The research is grounded in works that address consumerism as a ritualistic and cultural process; fashion as a social phenomenon; as well as the material culture and imagination surrounding second-hand clothing. Methodologically, it draws inspiration from ethnography to understand the complexities of this type of consumption practice. We conclude that second-hand clothing swap events represent an emerging trend that inspires reflections and actions towards a more circular fashion.