Verbo pegar em capas de revista: multimodalidade e integração conceptual numa visada sociocognitiva

Abstract

This qualitative-quantitative and descriptive-exploratory study analyzes the uses of the verb “to catch” on magazine covers, with the aim of verifying the meanings they are used with and how the multimodal aspects contribute to the construction of meaning of the content highlighted on the selected covers. To this end, findings from the research developed in the master's degree in 2018 and its developments are revisited, in which the multi-meanings of the verb “to catch” are based on image schemes, such as OBJECT, MOVEMENT-TRAJECTORY, CONTACT-FORCE, CONTAINER, and conceptual metaphors, such as ANIMATED BEINGS ARE OBJECTS AND IDEAS ARE OBJECTS. Thus, in addition to this theoretical framework, this study was developed in light of Conceptual Integration, as well as other concepts from Cognitive Semantics, and the Grammar of Visual Design, in order to describe sociocognitive and multimodal aspects of the meanings expressed on the covers through the verb “to catch”. The covers were obtained predominantly through the Google Images tool, in order to survey and select public domain magazine covers that used the verb catch. The first survey was carried out in 2022; the second, in January 2024. The analysis confirmed not only the underlying image schemes and metaphors mentioned, but also revealed the categories of meanings catching objects, catching animate beings and catching ideas as schematic categorical cores that bring together different meanings found in the data: catching disease, catching trends, catching involving surprise, among other meanings