A iconicidade no design de André Vallias: uma análise baseada na semiótica

Abstract

This research explores the influence of André Vallias’ poetic practice on his work as a designer for the production company Refazenda, focusing on the interaction between these two areas. The general objective is to highlight the intersections between poetry and design in his productions and how the thinking arising from this practice, especially from his concept of diagram, manifests itself in his work. Adopting Peirce's semiotics as a theoretical framework, this case study investigates how verbal, visual and sound elements are integrated in his creations, seeking to understand the reciprocal influence between these two areas in the context of contemporary design. The methodology adopted is qualitative and combines the semiotic analysis of Refazenda’s productions with the interview given by the poet and designer. From the sample constituted by the publications available on the company's website, six of the most representative for the research interests were selected for analysis based on the syntactic, semantic and pragmatic dimensions. The interview with the designer provided an in-depth view of his influences and practices, helping to contextualize the data obtained in the analyses through triangulation. The results reveal that Vallias’ poetic practice is a determining factor in his design productions, highlighting the integrative perspective of a hybrid language. The analysis demonstrates how iconicity, a property eminently associated with the iconic sign and Peirce's category of firstness, shapes the aesthetics, the potentialities of meaning and the pragmatics of the productions, revealing the intersection between poetry and design. The conclusions of the thesis emphasize the relevance of poetic practice in Vallias’ graphic design, identifying the adoption of creative perspectives in the combination of different media.The work contributes to the theoretical understanding of the intersections between poetry and design and not only expands knowledge about the reciprocal influence of these areas, but also highlights the importance of the interdisciplinary approach in the analysis of their practices.