Ressignificações da felicidade: da finalidade à mercadoria

Abstract

The central idea of this work is to reflect on happiness today, that is, in the contemporary world, in which capitalism as the dominant system moves all actions and supports all the responses of man and how this conception has been changed since the ancient Greeks. Before it was understood as the purpose of the actions and it is currently marketed as a commodity. Happiness taken as a right by the Enlightenment was "captured" by capitalism and transformed into a product, which, like so many others, when acquired instantly through the best purchase is incorporated into the individual, making him feel fulfilled. It turns out that because it was more of a creation of the capitalist system, happiness functions as a desire and as such is incessant. There is not enough consumption for such happiness. The happiness that has always been a concern of ancient philosophy, studied by thinkers like Aristotle and Epicurus who saw happiness as a good that we all seek, now make up the strategies of capitalism to attract the consumption of contemporary man.