O poder transformador do esporte: estudo de caso da Arena MRV na perspectiva da gestão

Abstract

The concept of facility management involves processes ranging from design construction to operation, including the search for environmental licenses, installation, and operation. In this sense, the topic of sports arena management grew after the 2014 FIFA World Cup, disseminating information in the area. New sports facilities such as football stadiums and arenas can promote impacts and social changes in local populations. However, few studies in Brazil have analyzed the impacts associated with these projects and whether they can generate benefits associated with the practice of sports and leisure. With the aim of analyzing whether the project of a new arena can promote social changes, this dissertation was developed in Multipaper format, analyzing the case of Arena MRV with two related studies. The first study has the general objective of carrying out a systematic literature review on articles related to Sports Arena Management, which has descriptive and exploratory characteristics with a mixed approach, working with data of a qualitative and quantitative nature, in the time period from 2002 to 2021. The results reveal 136 articles, selected after the inclusion and exclusion criteria. The data were analyzed through the following categories: finance, hospitality, security and administrative management of the facilities. The final considerations indicate the absence of topics such as professional qualification, naming rights, prepaid cards, ROI, financial flow of arenas, social benefits and impacts associated with the construction of new arenas. The second study aims to analyze the impacts generated on the local population by the implementation of the MRV Arena in Belo Horizonte. We used as a methodology the search for primary data through unstructured guided interviews with elite informants and secondary data collected through bibliographic and documentary research techniques. The analyses of the interviews were conducted following Bardin's content analysis, supported by secondary data. The results revealed some positive impacts: In the Public Policies category, the Galo Institute was created, which invested R$3.8 million in social projects. In the Social Impacts category, projects implemented in the community include a language center, sports academy, health center, and soccer schools throughout the state, with R$12 million in projects approved under the sports incentive law. In the Economic Impacts category, there was a 20.7% increase in property values and a 51.07% increase in rents, with the creation of 4,500 direct jobs and 13,000 indirect jobs in the construction industry. In the Sports and Leisure category, there was an increase in public green areas for leisure and sports, the creation of a new park, and access to the esplanade for residents. In the Urban Impacts category, there was the creation and paving of new roads, a new access ramp, and the widening of an overpass. However, in the Negative Impacts category, there is an increase in dirt and noise on event days and a worsening of traffic and the feeling of safety with the arrival of organized fan groups. In the final considerations, there are social changes in education, sports and leisure, urban and economic changes, but some counterparts have not yet been delivered