A arte de Guido Fanientte: performance e tecnologia na fabri(n)cação de um ídolo maldito

Abstract

This dissertation proposes a theoretical and practical investigation into contemporary possibilities for myth-making within pop culture, weaving together autof(r)iction, performance, and digital technologies. Taking as a starting point the concept of the “cursed idol” from Brazilian rock of the 1960s and 1970s, the work develops the persona “Guido Fanientte”—a supposed precursor of national rock who never existed, but whose biography, discography, and iconography were fab(r)icated through experiments with artificial intelligence, audiovisual montage, and authorial records. The research situates itself at the intersection of memory, document, myth, and performance in society, engaging dialogues with authors such as Mircea Eliade and Joseph Campbell (hero myth), Renato Cohen and Luciana Lyra (performance and personal mythology), Marie-José Mondzain (icon and idolatry), Giorgio Agamben (the contemporary and profanations), as well as Andréa Stelzer, Janaína Leite, Evando Nascimento, and Sergio Blanco (autofiction and artistic rituals). The methodology is hybrid: it combines analysis of theoretical and artistic references, practical experimentation, and documentary reframing, employing face morphing, collage of testimonies, “LPs” of original songs, and legitimation strategies beyond the traditional art world. This process resulted in the artistic construction and critical-reflexive analysis of Guido, challenging notions of authorship and presence in the domains of art and digital culture. The research culminates in concepts such as fabri(n)cation and (id)Entity to reflect on autofictional processes and current tendencies, operating as a productive field for questioning identity, memory, art, and technology