Contribuições do design para promoção da saúde na FIOCRUZ através da divulgação científica

Abstract

The dissertation aims to investigate the intersection between Design, Scientific Dissemination and Health. More specifically, it aims to map out the practices and challenges of designing science communication in the health area in the context of the Oswaldo Cruz Foundation (Fiocruz) in order to develop recommendations for science communication in health for the institution. In November 2002, at the “IV Fiocruz Internal Congress: Science, Technology and Innovation for improving the quality of life”, the importance of circulating and promoting science was highlighted. At this congress, one of Fiocruz's central theses was that Science Communication is a field that integrates scientific work. As a result, it is the institution's social responsibility to develop materials and environments that allow the Brazilian population to participate more democratically and as citizens in debates involving science and technology (C&T) (Oswaldo Cruz Foundation, 2021). According to Sarita Albagli (1996), Science Communication is characterized as the use of methods and tools to translate technical knowledge into accessible language, with the aim of reaching a wide and varied audience. The purposes of developing a science communication project are educational, civic and popular mobilization (Albagli, 1996). An investigation was therefore carried out based on theoretical foundations and semi-structured interviews with workers of the Foundation, including designers and professionals from other backgrounds who work as science communicators. The dissertation thus emphasizes the role of design in promoting health and communicating scientific knowledge in an objective and accessible way. The research proposes reflections on communication practices and recommendations for activities.