Sexualidade e mídia : uma análise sócio-antropológica do discurso jornalístico

Abstract

Produced for two different social universes. It demonstrates the construction of the sexual values in the discursive instance. Two newspapers of Rio de Janeiro, Brazil, were analyzed. They belong to the same organization and have different peublics: popular segments and middle classes. Media is an important and quick agency in the process of construction of the sexuality. The values around the sex and of the private life, produced by the cultural industry to the popular segments and the middle classes are conmposed, on one side, for a traditional vision and, for other, for a moden perspective. The traditional perspective is formed by a gender and sexuality dichotomized worlds conception, while the modern perspective is related to amore equalitarian relationship among the sexes and to the largest diffusion of the psychology knowledge. The different codes used in the production of the news, the photographic speech, the bodies exihibiton and the humorous language as stylistic resource were analized. All that elements talk about a social construction of the taste, expressing choice of the newspapers reading.