Comunicação comunitária e saúde: a possibilidade de sintonia em uma só estação rumo à democratização dos espaços da mídia e do SUS

Abstract

Communication and health in Brazil, as far as its political action is concerned, can be identified, in an incipient state, in the final 1986 report of the VIII of the National Health Conference (NHC). In this report, the right to freedom, to the free expression and social organization is included as a guarantee to the right to health, prior to the constitution of Communication and health as a field of investigation. Since then, this field has been strengthened with social movements, in a process that culminates, in the final 2003 report of the XII NHC, with the recognition of community radios as an instrument of production and divulgation of themes related to the SUS (Brazilian Unified Health System). This study aims at analyzing the relations between health professionals, listeners/users and popular communicators within a community radio, as a means of characterizing the nexus between a radio program on health and the conceptions and/or expectations of the people involved in it. It was used a qualitative methodological approach, by making use of ethnographic and media audience methodologies. The empirical field was through a radio program about health, Block Women's Health, broadcasted by the community radio Rádio Comunidade FM 104,9 in Nova Friburgo, RJ. The data was divided into analytical categories and the analysis gave rise to the following results: the community communication can be a cultural-political mediator for the expression of the community s demands on health; the hegemonic medical jargon is maintained and reproduced by the medical doctors who participate in a community radio; the community communication can contribute to the creation of strategies that broaden the social control of the SUS.