A neologia semântica presente em capas de revistas: um estudo à luz da abordagem cognitiva

Abstract

The present study is part of the studies carried out in the processes of word formation inserted in morphological research. It is sought to investigate the procedures for the formation of semantic neologisms that occur in magazine covers. It is intended to show that if the innovative element is not in the process of creation, it is in the construction of meaning and expressiveness that such creations awaken in the context in which they are inserted. We describe the processes and operations underlying the production of meanings realized by the human mind from the theory of Conceptual Blending (Fauconnier and Turner, 2002). With respect to semantic neology (Guilbert, 1975), we admit that the creation of new lexical items is a reflection of the activity of the user of the language that, by giving a word a new meaning, changes its semantic structure, thus enriching the the lexical universe. In the light of cognitive linguistics, there is no distinction between the planes of lexicon, morphology, and semantics; all cooperate on a continuum for the construction of meaning. Meaning can be conceptualized from access to different cognitive domains. Thus, we understand that the words point beyond what is expressed in the linguistic form, that is, the words indicate the most prominent aspect on a broader conceptual basis.