A Saúde no corpo do homem: a construção da subjetividade acerca do corpo masculino na revista MEN S HEALTH

Abstract

In this paper we analyzed the construction of contemporary masculinity by comprehending the senses, what is considered food and what they consider "health" or "healthy" using the articles from Men's Health magazine as reference. The objective is to perceive how the construction of subjectivity is in this magazine concerning the male s body. This magazine was chosen because of its wide circulation and because it presents to the lay public a set of social representations of the male gender in the eyes of the market and the common sense of experts from different backgrounds in health care. Initially, from the covers, we will analyze how the ideology, that indicates how the man should be and should live, is formed. The methodology will be based on the Análise do Discurso in Eni Orlandi s perspective and the concepts that will guide the theoretical framework will be taken from the Michel Foucault s analysis perspective of the discursive strategies. In this purport we will continuous identifying what type of man the magazine talks about and what health idea is advocated by it. Many papers have been made with this theme to the females, but little is said of the male s health, which is usually neglected and treated in biologicist and technicist perspective, with little space given to the subjective aspects and the imaginary built around the masculinity. In general, when speaking of male s health, stereotypes are seen and very little is discussed about the man's relationship with his own body and also studies on the subject are still incipient in Brazil