Comemos o que queremos?: a liberdade de escolha do consumidor diante da concentração de mercados

Abstract

The present study aims to understand the place of food consumer choices through market concentration, both in large production chains and in distribution or retail. With this purpose, the research presents, initially, a brief introduction and exposes in its first chapter the methodology adopted: qualitative, accomplished through bibliographical revision, examination of legal documents and jurisprudential analysis. In the following two chapters we examine the phenomena relevant to the subject under the focus of Dominique Desjeux's study of consumption: the macrosocial and mesosocial consumption scale, addressing the transnationalization of companies, mergers and acquisitions processes, some strategies of market domination and the relevant legal basis; Later, on the microsocial scale, dealing with the human right to adequate food, the discussion about its implementation by the Public Power, as well as its constitutional duty of protection. The last chapter aims to reflect on the food consumer, focusing on his freedom of choice when purchasing food products. The closing of the present research lends itself to the final considerations, in which possible answers are presented to the study in question