O Balanço Social como Instrumento de Gestão da Responsabilidade Social: O Caso da Marinha do Brasil.

Abstract

The social balance sheet is a financial and social report that enables the disclosure of resources and influences received and transmitted by entities to the communities that interact with. This instrument is seen today as of paramount importance to improving the image of the organizations, both to the public external as internal. However, the management of the social responsibility is still incipient in the public sector, which motivates the development of research in this area. Thus, the purpose of this study was to examine the issues inherent in the social balance sheet within an public organization, the Brazilian Navy, developing a model itself to be deployed in that secular institution from the model of the Brazilian Institute of Social and Economic Analysis, which is the most used in the country. The methodological procedures adopted departed from a literature research on the theme. Subsequently, was conducted a case study, whose unit of analysis was the Brazilian Navy. To collect the data, Interviews were conducted with officials of that Navy. The approach of the problem was qualitative, using the method of content analysis to analyse the data. At the end of the survey were identified data that can be collected in the systems of information now available in the that Force, and was even indicated where each one of them can be searched. The study is consistent with the line of search Controlling Public and Private Entities in the Programme for Master in Science Accounting at the University of the State of Rio de Janeiro.